Today, I researched ideas for marketing strategies based on my agriculture-based experience, knowledge and skills, aimed towards the agricultural community in and around Ottawa.
What do I mean when I say "agricultural community?" This is a community of independent agricultural producers of field and greenhouse crops, including those involved in horticulture, ornamentals, tree & berry farms, and nursuries. This extremely diverse market exists, particularly in the area spanning the distance from within Ottawa, past Kemptville, to Prescott (or highway 401).
Although most agricultural advice can be solicited from federal and provincial sources, many issues and problems encountered in agriculture occur suddenly and need immediate solutions that can only be arrived at from understanding the issue/problem on a first-hand basis. So what does this mean for my market strategy? Obviously there is a need for marketing (i.e. advertising) but what is the best way to go about doing it? The best way to display ourselves? How should we make ourselves accessible to farmers/producers in this area? These were some of the questions that came up at this point.
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